About us

Auraet Fragrances was founded in 2026 by Umair Ali in Rawalpindi, Pakistan, born from a simple but powerful observation perfume is something everyone wears, yet the market is filled with brands that promise the world and deliver disappointment. Fragrances that fade within hours, claims that take months to prove false, and a trust that is hard to rebuild once broken.Umair saw this gap not just as a problem, but as a purpose.The vision behind Auraet was clear from day one: to bring premium, long-lasting fragrances to people who deserve better without asking them to pay luxury prices for that experience. In a market where quality had become a gamble, Auraet was built on a single promise, what you smell is exactly what you get.